Central Piedmont Investment Group (CPIG) is pleased to announce that it has made a major investment in Situation Room, a local escape room business in Downtown Macon. Situation Room was founded by Brandan Wormsbacher, Thomas Choi, and Sarah Choo-Yick in August 2016 to give Middle Georgia residents something fun and different to do in Macon.
“Central Piedmont Investment Group is delighted to be investing in another Macon startup. We’re always on the lookout for companies throughout the Southeast, but our heart is in Macon. Situation Room is unique in the area and we see tremendous growth potential, including franchising opportunities throughout North America. We were also impressed with the creativity and diligence of the founders,” said CPIG managing director Bob Easter. “We’re excited about helping them grow and exploring the various ways to accomplish this. We’ve been working with them for about a year and we’re looking forward to the future.”
Situation Room co-founder, Brandan Wormsbacher, was equally pleased about the partnership. “We’re looking to grow our business in the franchising aspect and we think they’re the partners to get us there. In addition to being our only outside investor, one of the biggest decisions in partnering with Central Piedmont Investment Group is the incredible counseling and mentorship they provide. Their experience and knowledge has been invaluable.”
For those unfamiliar with escape rooms, they are rooms where players must work together, using clues and solving riddles and puzzles to overcome obstacles to beat their given situation within a limited amount of time. They have taken the nation by storm over the last five years, but until Situation Room was created, Middle Georgians had to drive to Atlanta to enjoy the experience.
“Escape rooms basically ask the question ‘What would you do?’ – What would you do if you were locked in a room with a zombie? What would you do if you were trapped in the desert? With Situation Room, we expand the situation. We make it more immersive by telling a story while players go through,” said Wormsbacher. “We’re also unique in that our puzzles are geared towards a team. Challenges require the work of more than just one player to solve. This is fun and entertaining experience, and also a great opportunity for businesses and corporations to analyze their employees as a team. Unlike other escape rooms, we also offer a debriefing session to provide analysis and advice on how they can improve as a cohesive unit.”
Situation Room is located at 427 Poplar Street in Downtown Macon and tickets can be purchased online: situationmacon.com.